When you look around at all the available bread choices out there its difficult to see how anyone can make a living being a baker nowadays. From the basic sliced bread to ciabatta, panini, and now wraps and sandwich thins the choices are bewildering. But maybe choice is what everyone wants and so that is why the white sliced bread market is declining by 50 million loaves a year. People want change and so it is up to the bakers to keep developing new products that will attract us to try them. The Bakery sector is huge and ever changing and the bakers that adapt will flourish. What would your favourite type of bread be? would it be white, seeded , fruited or wholemeal. It would be interesting to see what people comment on and if they are not satisfied with the choice out there.