The big question is people like entering competitions and being bombarded with free giveaway tweets and Facebook competitions. There are loads of them about and I must admit I have been guilty of putting a good few on social media myself. I have used it as a way of getting customers to follow me and my bakery brand Bakestone. It has been successful on my part till recently. The interest in recent competition entries has fallen, so is it that the prize value isn’t aspirational enough or the wrong prize in the first place? comments would really be appreciated.

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