Bread Prices

Where on earth are we going with National bread pricing? We are seeing the bakery sector totally savaged by every retailer who want to sell sliced loaves for £1. Given the specification, the running costs of manufacturing and then on top of that distribution costs it does worry me that bakeries are not going to be able to sustain the price demands being put on them.

Smaller shops who have very small amounts want to sell their bread at the same prices as the supermarkets who buy large volumes. This in turns drives down margins and could end up with some bakeries losing staff or even closing down altogether. The minimum wage increase that will be coming in October and also the introduction of the new “were in it together” pension schemes adds more worry  and trims the finest of margins even lower.

The good thing that does come out of this scenario is that the smart bakeries find ways to combat this by becoming more efficient and introducing new product development all the time, which in turn generally gives you a better margin than the last product you were making.

Given that the phrase “the first price you get selling to large retailers is usually the best price you will get” rings true then bakers will just have to re-invent the wheel with new products that are different to what is out there on sale.Image

What is going to be this years Cronut?

By Antonia Hawken

British Baker is broadcasting a live web event next month that will help your business identify the key trends in bakery in 2014.

We will be looking at highlights of our forthcoming Bakery Market Report, a conclusive look at the UK retail bakery market that incorporates our BB75 tracker of bakery retail businesses.

The event will focus on trading on the high street, NPD and the key consumer trends. Who knows, it could help you identify this year’s must-have trend, like last year’s cronut, and give YOU that competitive edge in your bakery business.

To register just click here. The event will feature talks and discussions with:

David Smart, managing director, Greenhalghs & George Fuller, Fuller’s – How craft bakery chains are surviving and prospering

Mike Holling, executive director, Craft Baking Association – How the Craft Bakers’ Association can benefit you

Chris Brockman, Mintel – Wider bakery trends

Martyn Leek, editor, British Baker & Patrick McGuigan, Bakery Market Report’s author – Analysis of the Bakery Market Report

The web broadcast is sponsored by Dawn, Rank Hovis, Eurowire, Tetley and Unox.

If you miss the event as it is aired live there is also the chance to view it on demand, but you need to register first

To table a question to our panel of experts please email To purchase a copy of the Bakery Market Report see here. Please note it will not be published at a later date in the magazine as it has been previously.

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The Worlds Biggest Welsh Cake

By Anne Bruce

The Welsh town of Bala set a new Guinness World Record for the world’s biggest Welsh cake on St David’s Day (March 1). 

Locals used two large griddles to cook a 1.5m-long and 21.9kg heavy Welsh cake over charcoal. The cake was turned mid-way through the cooking process, as it was impossible to flip the cake in traditional fashion due to its size.

After it had been baked, it was then divided into pieces and bagged up in bags marked ‘Part of the Biggest Welsh Cake in the World’. The whole cake was sold, including offcuts and crumbs, within 15 minutes, with proceeds going to local charities.

The town is now expecting certification from the Guinness World Records office in the next few weeks.

Mel Williams, chair of the Bala and Penllyn Tourism Association, told British Baker that Guinness World Records had no entry yet for the biggest-ever Welsh cake, but in order to set a record any entry had to be at least 20kg.

Williams said: “The day exceeded all our expectations. Money was raised for Macmillan, Ty Gobaith, Gobowen, Rotary, and The Urdd. The whole town came together on the day, with willing hands to put Bala on the map of the world – you can’t get better than that!”

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