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Kingsmill launch Great White Rolls

By Lesley Foottit Kingsmill has launched Great White Rolls following the success of the launch of the loaf by the same name earlier this year. In the three months since Kingsmill, owned by Allied Bakeries, launched the Great White, sales have grown to hold an 8% unit share of the 800g standard white bread sector.…

Bread dropped from sugary foods list

Action on Sugar has removed bread from its list of unhealthy foods, following direct action from the Federation of Bakers (FoB). The FoB was concerned that by including bread in the campaign, it was misleading to consumers and that eating bread was not something to be discouraged. Last month Action on Sugar called for the…

Those silly words in meetings

I was smiling to myself this week when i was in a meeting with 3 guys from a big bakery business. They are so professional that to take their professionalism to another level they have to use silly words to make it sound even cleverer than it is. What I mean is better known as…

Warburtons to become Warbeartons

Warburtons will become Warbeartons as it announces a partnership with Paddington Bear this November. The brand has made a strategic move to help launch the new Paddington film this autumn. As part of the plan, Warburtons will rebrand six million of its half&half products to become ‘Warbeartons’. The brand claims there is a natural collaboration…

Wholemeal Bread

NEWS!! Coultons Bread Ltd, one of the UK’s leading distribution bakeries, is launching a new 700g wholemeal thick slice under the Happy Bread name. The new loaf has been developed specifically to put a smile on the independent retailers faces by offering them a great value wholemeal loaf the same price as the white bread…