Network event organised by Cumbria Business Growth Hub

Thursday November 20th 2014

I have had a great day as I went to watch and listen to Jonathan Warburton talking about his family heritage and business, Warburtons Bread . The Family business networking event was based in Cumbria at The Lakeside Hotel in Newby Bridge. It is a lovely part of the country and was a lovely drive there and back.

I hadn’t realised that Warburtons had started their bakery at the same time as General Custer and Sitting BullI  where about in history in 1876. It just goes to show that you never really think about the history of businesses that you know and see in the news everyday. Anyway thought it was a great insight into the Warburtons family and Jonathan’s experience as Britain’s “favourite family bakers”.  I don’t want to give away too many of his secrets, too be honest he didn’t tell me any, but he is charming, articulate and intelligent person and it was nice of him to give the afternoon up to share his thoughts and inspire us to think about our own business’s.

The one core value that I have always achieved in my business career is Integrity, and that is what he was talking about amongst other subjects. It is the area that I think matters the most and has always stood me in good stead with my business peers. I think if you haven’t got Integrity then why would you want to do business with anyone.

I generally find that I don’t go to too many of these networking events as I always think that you meet people from all sorts of businesses that are not really relevant to your line of work. That is generally true but you do get a lot of insight into how other business owner manage their business and their values and principals. They share with you their failings and success stories and it is good to get away from your own environment for a few hours and let you clear your thoughts.

After meeting so many nice people and enjoying the few hours I was there, I will definitely go to more. The Cumbria Business Growth Hub is extremely well organised and well run by people It is a matter of committing to go to these events, but on a personal level I think it serves you well as a person and would recommend that you go to at least one event.

ps don’t mention Cinnamon to JW20120913042820120717045150WarburtonsRasinLoafHiresCO

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Bakestone to Launch Brite Bread

Coulton’s Bread Ltd, based in Liverpool and one of the UK’s leading distribution bakery operators, has launched its NEW Bakestone Brite loaf.




The new range has been developed specifically because the healthier option bread market does not have a retail long loaf. Some of the difficulty in creating a name that is punchy but also describes the product has been overcome with a simple but ingenious word play of Brown and White. The first two letters from Brown and the last three letters from White make it a simple name to remember.

The Healthier bread market includes a whole host of trademark names such as Kingsmill’s 50/50, Best of Both from Hovis and Warburtons’ Half and Half.

The Brite range currently comprises of one core product, a thick sliced long loaf, containing 20 slices. If successful, there are plans to extend the range to include everyone at Bakestone. The launcgdate is 17/11/2104

The branding has also been designed to give the product maximum standout on shelf, and sees the use of golden yellow and brown packaging, colours not generally used in sliced bread packaging design, yet linked with cheerfulness, creativity and nature. The launch will be promoted by introducing a PMP product priced at £1 to give it maximum saleability in the shops. The long loaf also offers better value for caterers, increasing their sandwich yield per loaf.

Coultons Bread comments:

“Bakestone has already become an iconic brand in many parts of the UK and we think it fills a real gap in the market for a great tasting value loaf. The range looks great and provides a strong commercial offering to retailers. We’re looking forward to seeing it spreading Briteness throughout the UK over the coming year!”

Coulton’s Bread Ltd

Tel: 0151 523 8226

or follow @Mr_Bakestone on Twitter