There has been uproar over a recent Protein World advertising campaign promoting weight loss and skinny women.
The advert which featured a model in a bikini asking, “Are You Beach Body Ready?” has now been banned by the Advertising Standards Authority over concerns of its claim for weight loss.
The ad campaign, which featured predominantly around London’s tube stations, received 360 complaints and caused uproar on social media stating that it objectified women.
Anyway, Carlsberg saw an opportunity and jumped on the back of the controversial advert with their own usual humorous spin on things, and made their own parody ad campaign, ‘Are You Beer Body Ready?’
Their ad was strategically placed in close proximity to Protein Works’ as you can see below.
And it worked brilliantly! Dharmesh Rana, senior brand manager at Carlsberg UK, said: “At Carlsberg, we’re not bothered about beer drinkers being beach body ready, our priority is ensuring they’re able to enjoy a nice, cold Carlsberg without worrying about their appearance”
Which led us to think, ‘here at Bakestone, we also are not bothered about our bread eaters being beach body ready!’
Our priority is also to ensure that our customers can enjoy a nice, warm slice of Bakestone bread, with a nice big slab of butter on (and maybe jam) without worrying about their appearance as well!’
That is why we have decided to remind the public that it is not about having an amazing skinny body and losing weight this summer, it’s about enjoying a slice of Bakestone bread – be it in a triple decker sandwich or as a slice of toast – whether you’re on Blackpool beach or at home!