Monthly Archives: January 2016

Joey Eccles

TOWIE but not as you know it – The only way is Eccles (Cakes)!

When we say TOWIE we’re not talking about people from Essex with teeth whiter than white. We’re talking Eccles! More precisely Eccles Cakes – the classic round flat cake that’s made with flaky pastry, filled with delicious sweet currants and finally topped with demerara sugar has been around for almost 250 years!

This week, at Bakestone, they have started baking them in their factory that’s in the heart of Eccles, Lancashire – less than half a mile away from the original bakery that first made them.

Bakestone Bread Eccles Cakes

The original bakery was James Birch’s shop, on Church Street, in the centre of Eccles. James Birch’s shop is documented as selling small, flat raisin-filled cakes in 1793.

They were an instant worldwide hit, said to be sold at all the markets and fairs around, even being exported to America and the West Indies.

Nowadays they are still being exported all over the world. Particularly to British expats, looking to get a taste of home.

eccles-cake-plaque

 

From humble roots in the heart of Eccles, they have become one of the nations favourite in the top selling cakes list.

They will always be a favourite on the cake counter.

More recently Eccles cakes have even been discussed in Parliment! Regarding whether they can still be called Eccles cakes if they aren’t made in Eccles!

 

Do you like Eccles Cakes? If

So you may be wondering, ‘what’s the big fuss?’ Eccles Cakes have been around for hundreds of years, yes they have, but they haven’t been made in Eccles since the 60’s.  We’re bringing the famous cake back home – and we’re really passionate and proud of this.

Eccles_Cake_Boxed

So why buy Bakestone Eccles Cakes?

Here are just a few reasons:

  • They are actually made in Eccles.
  • They are a handy snack, you can eat them anytime.
  • Eat them cold or warm, great with fresh cream
  • Unrivalled quality with flakier pastry.
  • Made by hand in Eccles, Lancashire  “The Home of Eccles Cakes”

We have started production today, so if you and your customer base want the closest thing to a traditional 1793 Eccles Cake please get in touch: sales@coultonsbread.co.uk

 

Providing essential bread supply for your business needs

Of the groceries which are at the heart of the staple diet for most people in Britain, it’s usually milk and bread which are used in “price wars” between retailers. Both are the most purchased grocery items in the UK today, and the perception is that consumers will take all of their grocery shopping to the store where they find they can get one or both of these the cheapest.

Whilst price is certainly an important factor for shoppers, when it comes to bread it is not quite as decisive or as important as reports sometimes suggest. In the overwhelming majority of cases, consumers want quality, freshness and choice, and it is these factors which determine their shopping habits as well as price. Although obviously people do not have a “spare no expense” approach to buying bread, it is nonetheless clear that quality is crucial when they are choosing where to shop.

We are committed to making sure you can harness all of these factors in your shop. Our bread and bakery category features close to a thousand different products, and we are perpetually adding to the selection. This means that whatever your customers are looking for in your bakery section, we are the people to supply it. We also deliver it at a time and on a frequency which suits you. Whether it’s early morning or late afternoons that would suit you best, or whether you need daily or weekly deliveries, we will work with you to get a time in place that ensures maximum freshness for your customers.

Costing is of course an important factor. That’s why we strive to present the most affordable service, allowing you to make savings which can be passed on to your customers. We firmly believe that it is possible to deliver high quality service at a low cost, and time and again we have proudly delivered on this belief. Over the course of the last three decades we have been able to provide outstanding bespoke bread supply in The North of England and beyond, and we are ready to provide the same for your business.