Exciting times ahead in the re-branding of Roberts Bakery. Something different in the bakery category that should make their range stand out on shelf. Roberts Bakery is a business that is in a crowded market place and really does have to stand out from the rest of the bakery section as it is really competitive. The new rolls look different and so are the 6oog Bloomers.
Source: Roberts set to shake up wrapped bakery category with radical relaunch