Meeting customer expectations

Of the groceries which are at the heart of the staple diet for most people in Britain, it’s usually milk and bread which are used in “price wars” between retailers. Both are the most purchased grocery items in the UK today, and the perception is that consumers will take all of their grocery shopping to the store where they find they can get one or both of these the cheapest.

Whilst price is certainly an important factor for shoppers, when it comes to bread it is not quite as decisive or as important as reports sometimes suggest. In the overwhelming majority of cases, consumers want quality, freshness and choice, and it is these factors which determine their shopping habits as well as price. Although obviously people do not have a “spare no expense” approach to buying bread, it is nonetheless clear that quality is crucial when they are choosing where to shop.

We are committed to making sure you can harness all of these factors in your shop. Our bread and bakery category features close to a thousand different products, and we are perpetually adding to the selection. This means that whatever your customers are looking for in your bakery section, we are the people to supply it. We also deliver it at a time and on a frequency which suits you. Whether it’s early morning or late afternoons that would suit you best, or whether you need daily or weekly deliveries, we will work with you to get a time in place that ensures maximum freshness for your customers.

Costing is of course an important factor. That’s why we strive to present the most affordable service, allowing you to make savings which can be passed on to your customers. We firmly believe that it is possible to deliver high quality service at a low cost, and time and again we have proudly delivered on this belief. Over the course of the last three decades we have been able to provide outstanding bespoke bread supply, and we are ready to provide the same for your business.

 

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