Coultons – we’re Championing a great value for money loaf for the convenience sector.
Just a few years ago, the Great British public were a very brand conscious bunch, but things have changed, changed quickly and they continue to do so and none more so than in the category of food.
Since the surge in growth of discounters in the UK, we have as a nation become accustomed to shopping in stores that carry virtually no well-known brands what-so-ever. This has created a cultural change in shopping habits across the high-street and supermarkets as consumers are more willing to be curious and explore what is on offer. Retailers have upgraded own-label offerings, introduced sub-brands to compete with the discounters creating a surge in growth of private label across categories.
At Coultons Bread Limited, we’re embracing this with our very own brands that can champion great quality and competitiveness for retail convenience. Our range of 800g & 700g retail loaves in Bakestone, Happy Bread or Hethertons branding present opportunities for the convenience sector to compete with the supermarkets by offering a quality loaf that can compete with the buying power of those businesses.
Our heart and soul are with the convenience sector, we don’t supply the supermarkets and our brands therefore remain exclusive to the convenience retail sector and catering services.
Our brands represent great value for money and in terms of quality, we produce them to exacting standards that match those of the high street brands.
Within the sliced bread sector, private label is the fastest growing area of the market driven by the supermarkets. Our positioning at Coultons is clear. We’ll keep our range simple and focus on the core SKUs of White, Wholemeal & White&Wholemeal (we call it Brite – it’s a little bit of Brown and a little bit of White). We’ll offer these exclusively for the retail convenience sector at comparable quality to the major brands and at a price that will compete with the supermarkets.
We are well and truly on your side. We’re keeping one step ahead of the market trends, so you can rely on us to deliver for the market that we solely represent. We’re Championing Great Value & Quality in Convenience Retail.