Perceived knowledge is that there are 5 benefits to having the rules changed for GDPR and they are as follows.
- Improved Consumer confidence
- Better data security
- Reduced maintenance costs
- Better alignment with evolving technology
- greater decision making.
Well in my opinion the one benefit that everyone doesn’t talk about is of the greatest benefit to most businesses and that is a culling of Spam. I receive about 90 a day from companies I have not signed up for or asked for details on. I spend ages unsubscribing to them, but they seem to breed even more as they are unsubscribed..
Now, because we have to opt in, they shouldn’t be able to send me anymore of their unwanted emails. Rest assured I won’t be opting in to loads of them and it will give me less work deleting them.
I might get some proper work done now. (might)