Category Archives: Debate

What’s the difference between a cupcake and a fairy cake? – British Baker

It’s National Cupcake Week and Britain’s bakers have gone crazy using the hashtag #NationalCupcakeWeek to share their delicious creations . But t… Visit http://www.bakeryinfo.co.uk today for more information!

Source: What’s the difference between a cupcake and a fairy cake? – British Baker

Buying your bread locally? Hethertons-Original Bread

Looking for a wholesale bakery supplier? We introduce our brand of bread, called Hethertons-original a bread brand that is not sold in any supermarkets. This bread cannot be price compared and therefore not subject to having to match the supermarkets and Discounters extremely low pricing. It is a quality loaf made with the best ingredients. We all want things as cheap as possible, but at what price to our local businesses? If we stop shopping there we will all be sorry, just look at the high streets now! We give to many charitable organisations by way of products for fund raising. We believe in shopping local to keep our community businesses alive.

 

I live in a small village and use our local shops all the time. I am lucky as they are all well supported and keep the little village busy. Last week we bought from our butchers quality produce from local farmers. Eggs, meat, bacon and other items in there and  spent £35. This was approx a couple of pounds dearer than Tesco. The products were better, tasted fresher and keeps our butcher in business,  who then employs local people and they in turn support their families and re-invest in the village.

 

shop-local-heart

 

 

Bread Quote

Bread

[Breadmaking is] one of those almost hypnotic businesses, like a dance from some ancient ceremony. It leaves you filled with one of the world’s sweetest smells… there is no chiropractic treatment, no Yoga exercise, no hour of
meditation in a music-throbbing chapel. that will leave you emptier of bad thoughts than this homely ceremony of making bread.”
― M.F.K. FisherThe Art of Eating: 50th Anniversary Edition

Why are bread prices going up?

What a start to the year it has been so far.  We had Trump, Brexit , Angus, Barbara ,Conor and now Doris, and if that wasn’t bad enough bread prices are going up very soon.

Bread has been too cheap for too long in my opinion, and now because of continued rising costs in the living wage, rates increase , fuel and the deflation of the pound against the dollar and euro. The pound buys you roughly 15% less than before the Brexit referendum, and so a lot of the commodities like on Palm Oil, Softeners & Improvers, Yeast, Soya Flour, Bread Bags and Corrugate, are all costing more to buy.

The average price of a loaf in most supermarkets and discounters is £1 , even for the UK No1 brand Warburtons. I suppose that you have to agree that this works out at  just 12.5p for 100g of bread,  and you cant buy 100g of many foods for 12.5p. Even cat food is more expensive.

Felix Pouch With Chicken In Jelly 100g is just £0.40felix

The problem now is the price marked £1 loaf, is that going to disappear from our shelves? as it will not be viable to hold the price. The consumers love to buy price marked products, it’s a proven fact. Maybe we will see the PMP at £1.09, who knows.

We as always will try and keep our pricing for PMP (price marked packs) at £1 as it is the only way we can compete in the world of bakery competitively. This is going to be a temporary measure for now to help protect sales and keep consumers.

bakestone-low-prices

Our other breads have to go up and it is the same for all the brands. Hovis,  Kingsmill and Roberts have announced that they are to increase their breads, only Warburtons haven’t yet, but inevitably will follow suit soon. Watch this space.