What has been happening in January in the world of bakery?


It does seem ages since we were all celebrating Christmas and the New Year and wondering were we would be as a business in 2015. We have started as well as anyone could have expected so far given that The supermarkets have totally undervalued the value of the bakery sector. The  supermarket retailers have to take full responsibility for the decline in the monetary value of bread as they are the ones who have decided that they are going to use a basic commodity like our daily bread as a driver to get people into their stores. Tesco as we know are in a mess and decided to sell Hovis for 78p,Bakers cannot dictate what they sell at by law so they have no say in it. This undervalues a bakers brand name that has took years of hard work to build up. Big question is though ” will they sell more bread in total”? I don’t think so. The waste i have been informed is very high and it is a disgrace that they do this when there are so many people who are struggling to get by. If you eat 2 or 3 loaves a week as a family you won’t buy more because it’s cheaper. Maybe if Tesco were to reduce their already inflated margins on all their other thousands of lines they wouldn’t have to devalue bread. They still want their over inflated margins by the way from the bakers.

Hovis Original
Hovis Original 78p in Tesco

Hot Cross Buns

It’s hard to believe that in January we started selling Hot Cross Buns when Easter is 3 or 4 months away. The fact is consumers love them all year round. The sticky spicy taste is just the job for a hot toasted treat when you are snowed in like we have been for a few days. In the first 3 weeks we have already sold 42,000 pkts and we don’t even sell our Bakestone to supermarkets. All our sales are through a network of local independent shops.

Hot x Buns
Hot Cross Buns

Potato Cakes

Potato cakes are still selling well, even though the are more of  a Northern speciality. I know that certain parts of this country don’t even know what they are. The name is interesting as well Potato cakes. It;s not really a cake is it? maybe that is why the younger generation don’t really know what they are. You still can’t beat them when they are toasted and with baked beans and eggs for breakfast, or is that just me?

4 pack potato cakes
4 pack potato cakes

Loose potato cakes with butter

Carlisle Depot

We are progressing really well with a great team battling the snowy conditions up in the North, the same can be said for our Newcastle and Bradford sites. The managers working hard to ensure the deliveries are getting out there to our customers reliablly and on time given the conditions. Although as we all know a bit of snow and we seem to get gridlocked as the roads haven’t been gritted properly and you look in your rear view mirror and see the glitter stuck in the queue 3 cars being you! Still the new Hethertons-original is showing interest in the Carlisle area. We have sponsored Edenfm a community radio station and as a family business are trying to raise money via sales of our bread to give to a local charity or volunteer group. We only have a handful of customers buying the bread so it is early days yet, but the 5ps will add up if people like our bread and buy into the community idea.


We will be promoting our bread at Dalemain House in Penrith. They are celebrating 10 years at their Marmalade event. For more info you can visit their website http://www.dalemainmarmaladeawards.co.uk

soft fresh bread
soft fresh bread

Social Media

We have the 4 Facebook sites , 4 Google+  sites and also 4 twitter accounts so you can see that it is keeping me busy. I have kept pretty active with these sites so that our web presence is always available to consumers to post their thoughts on.

Coultons Bread

We have invested heavily for us into IT. !0 new computers and switched all our software onto Microsoft 365 and that has improved communications throughout our business. We are more efficient now using iCloud for storing documents as well. We have been using online ordering for our customers but unfortunately that hasn’t really tok of as most like to have either a standing order or speak to someone. We like that and it helps keep the lines of communication going. You get to talk to people and see what sells for them and what doesn’t.

Quayside Bakery

We have launched our brand new website (long overdue i might add) . I only realised that when I was going through a timeline that is on the front page that I have been working my own business in bakery since 1975. Now that is not extraordinary in some people’s eyes maybe, but as I have told loads of people I am only 39 years old is does cause a problem.

Anyway if you live in Manchester and want to have a look please do. There are some videos I have made myself that haven’t had too many views so that would be nice if they were watched..begging now. The website is http://www.quaysidebakery.co.uk


Some new product development is happening from us. I can’t  share it with you yet, but please come back soon for more info. Have a great February everyone.

Kingsmill Launch Sandwich Thins

Kingsmill has this morning launched a new range of sandwich thins – coupled with the announcement of an £8.4m investment at its bakery in Glasgow.
Kingsmill Sandwich Thins are square, pre-sliced thin rolls, available in both white and 50/50 varieties.
Kingsmill, owned by Allied Bakeries, said the launch was to capitalise on £30m-worth of growth in the sandwich thins market and it apes the move by Warburtons into the sector some years ago
Janene Warsap, head of Innovation at Kingsmill, said: “Our in-depth research shows that consumers want both variety and healthier alternatives when it comes to bakery. Kingsmill Sandwich Thins, which have 99 calories each, are an easy way to make delicious sandwiches or snacks, such as mini-pizzas or dip accompaniments that all the family can enjoy.
“Not only are we investing in our bakery infrastructure to build capacity and distribution, but we are also committing £5m over two years to a significant and sustained marketing campaign, including TV and shopper marketing, which demonstrates our belief in sandwich alternatives as the growth engine for bakery.”
The RRP is £1.29 for a pack of six thins and they will be available in store from September.
Chris Longbottom, from Kantar Worldpanel, added: “As a nation we eat 5.1 billion sandwiches a year – seven times more than our next favourite food, pizza. However, people are seeking out lighter alternatives and more variety from all their meals and snacks, which is evidenced by the staggering growth experienced in sandwich alternatives. In fact, we’ve seen nearly £30m of value growth in sandwich alternatives come from incremental sales alone – a level of growth that is far outpacing the growth rate of plant bakery overall.”


By Bronya Smolen


Kingsmill Sandwich Thins
– See more at: http://www.bakeryinfo.co.uk/news/fullstory.php/aid/13100/Kingsmill_enters_sandwich_thins_market.html?utm_source=newsletter_weekly&utm_medium=email&utm_campaign=Newsletter%2BWeekly%2BIssue%2B446#sthash.UMA5XwAt.dpuf

New Bakery Depot opens in September 2014

Coulton’s Bread Ltd, one of the UK’s leading distribution bakeries, is opening a new depot at Kingmoor Park, Carlisle under the Hethertons Original brand name. This will be their 5th site that also includes Liverpool, Manchester, Bradford and Newcastle.

This depot is a strategic partnership between Coultons Bread Ltd and Allied Bakeries

The new depot will be distributing the Hethertons-Original brand of loaves and also the full catalogue of Kingsmill brands including Burgen, Allinson, and Sunblest

The joint venture has created 21 jobs in the area and will provide a more fuel effective way to distribute bakery products throughout Cumbria, and reduce the carbon emmissions by using the latest Euro 6 vehicles and telemetrics technology to reduce excess mileage.

Hethertons Original depot opening date is 1st September 2014, will also be supported by a PR and marketing push throughout 2014 across trade and consumer press.

Howard Hunter, MD of Coulton’s Bread Ltd, comments:

“This is an exciting time for us all at Coultons Bread as we look to grow our 3rd party logistics of bakery products at this very challenging time in bakery. Margins have been really squeezed by the supermarkets and this has led to the larger brands looking for a more cost effective solution to distribute their products to the growing convenience sector. Having trialed the business model with Allied Bakeries for over 12 months now at our 4 other depots, we have shown that this is a more cost effective way of getting the products to the stores without the need of bakeries sending their large vehicles many miles from their bases to reach a wider audience.”

To place an order for Hethertons Original call Coulton’s Bread Ltd on 0800 160 1912.

Allied Bakeries is one of three divisions of Allied Milling and Baking, which in turn is part of Associated British Foods plc. Their household brands include Kingsmill, Burgen, Allinson and Sunblest

Click this link below to see the product range.

Carlisle Products.